Specialized
Manufacturer and direct retailer of bicycles, components, apparel and cycling gear for riders of all levels.
Specialized popularity rank history
Monthly average · last 12 moA lower rank number means higher popularity. Dashed sections represent months outside the Tranco ranking.
How to read a popularity rank
The lower the number, the higher the ranking. WhoTrends uses the Tranco ranking system, which is a research-based ranking that incorporates multiple sources in order to eliminate any short-term fluctuations and bias. This is a relative ranking based on popularity.
Specialized domain registration
WHOIS record| Registered | 1994-11-02 (32 yr) |
| Expires | 2030-11-01 |
| Registrar | Network Solutions, LLC |
| DNSSEC | Enabled |
| Name servers | ns11.constellix.com, ns21.constellix.com, ns31.constellix.com, ns41.constellix.net |
Specialized classification
Public profile| Type | Ecommerce |
| Industry | Sports fitness |
| Market | B2C |
| Monetization | subscription |
| Pricing | paid |
| App | iOS / Android |
| Audience | cyclists and bike riders |
| Tags |
Specialized competitors
View all 10 competitors →
Manufacturer and retailer of bicycles and cycling gear for recreational and serious riders.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #12,410 | #12,164 | #12,301 | #12,266 | #12,319 | #12,290 |
Swiss performance running shoe and apparel brand selling footwear and activewear to runners and athletes.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #13,087 | #12,884 | #14,717 | #14,043 | #13,636 | #13,779 |
Athletic footwear manufacturer selling cushioning running shoes directly to customers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #14,004 | #14,084 | #14,088 | #14,142 | #14,199 | #15,054 |
Retailer of hunting, fishing, shooting and outdoor gear for recreational sportsmen and women.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #18,724 | #19,062 | #19,440 | #18,631 | #15,777 | #12,399 |
Specialized backlink profile
Majestic| Referring subnets | 3,810 |
| Referring IPs | 6,301 |
| Majestic global rank | #7,722 |
| Rank within .com | #3,760 |
| Authority | High |
| As of | Oct 2026 |
About Specialized
The company manufactures and sells various bicycle models, including those designed for riding on both paved roads and off-road terrain. It also manufactures other cycling-related products, such as clothing and accessories. Specialized Bicycle Components, Inc. was founded by Mike Sinyard in 1974 and currently operates from its headquarters in Morgan Hill, CA.
Among other offerings, the site sells bicycles in various categories, including road, gravel, mountain, electric, city, and children’s bikes.
The company also offers Roval wheels and premium S-Works bike parts, apparel, and components.