On
Swiss performance running shoe and apparel brand selling footwear and activewear to runners and athletes.
On popularity rank history
Monthly average · last 12 moA lower rank number means higher popularity. Dashed sections represent months outside the Tranco ranking.
How to read a popularity rank
The lower the number, the higher the ranking. WhoTrends uses the Tranco ranking system, which is a research-based ranking that incorporates multiple sources in order to eliminate any short-term fluctuations and bias. This is a relative ranking based on popularity.
On domain registration
WHOIS record| Registered | 1993-01-25 (33 yr) |
| Expires | 2030-01-26 |
| Registrar | united domains AG |
| DNSSEC | Enabled |
| Name servers | jay.ns.cloudflare.com, chin.ns.cloudflare.com |
On classification
Public profile| Type | Ecommerce |
| Industry | Sports fitness |
| Market | B2C |
| Monetization | subscription |
| Pricing | paid |
| App | iOS / Android |
| Audience | runners and athletes |
| Tags |
On competitors
View all 10 competitors →
Manufacturer and retailer of bicycles and cycling gear for recreational and serious riders.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #12,410 | #12,164 | #12,301 | #12,266 | #12,319 | #12,290 |
Athletic footwear manufacturer selling cushioning running shoes directly to customers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #14,004 | #14,084 | #14,088 | #14,142 | #14,199 | #15,054 |
Retailer of hunting, fishing, shooting and outdoor gear for recreational sportsmen and women.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #18,724 | #19,062 | #19,440 | #18,631 | #15,777 | #12,399 |
Online retailer and publisher of fitness supplements, workout gear, and training content for bodybuilders and fitness enthusiasts.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #14,989 | #15,462 | #15,737 | #16,137 | #16,513 | #16,723 |
On backlink profile
Majestic| Referring subnets | 2,632 |
| Referring IPs | 4,759 |
| Majestic global rank | #14,219 |
| Rank within .com | #6,786 |
| Authority | Medium |
| As of | Oct 2026 |
About On
On Holding AG is a Swiss manufacturer of sports clothing and shoes and a supplier of sportswear and athletic running and training shoes for men and women. Its head office is based in Zurich, Switzerland; the firm operates through its principal company, whose Class A shares are traded on the NYSE.
At the online shopping site, one can navigate and purchase different shoe collections, including Cloudsurfer, Cloudrunner, and Cloudracer, as well as lifestyle footwear developed in partnership with Roger Federer. Additionally, the website provides performance wear clothing and related accessories designed for running, workouts, tennis, and outdoor sports activities.
The users include athletes, professional runners, and ordinary customers, who buy unique patented shoes using CloudTec technology and learn about the company behind Swiss-engineered innovation. On was created by Olivier Bernhard, David Allemann, and Caspar Coppetti in January 2010.
By now, the firm has been established with thousands of retail partners and millions of clients in different countries, generating annual net revenue of more than CHF 3 billion.