Substack
Subscription platform for independent writers, podcasters, and creators to publish and monetize paid newsletters and communities.
Substack popularity rank history
Monthly average · last 12 moA lower rank number means higher popularity. Dashed sections represent months outside the Tranco ranking.
How to read a popularity rank
The lower the number, the higher the ranking. WhoTrends uses the Tranco ranking system, which is a research-based ranking that incorporates multiple sources in order to eliminate any short-term fluctuations and bias. This is a relative ranking based on popularity.
Substack domain registration
WHOIS record| Registered | 2010-04-27 (16 yr) |
| Expires | 2030-04-27 |
| Registrar | Amazon Registrar, Inc. |
| DNSSEC | Enabled |
| Name servers | lee.ns.cloudflare.com, ali.ns.cloudflare.com |
Substack classification
Public profile| Type | Consumer subscription app |
| Industry | Media entertainment |
| Market | BOTH |
| Monetization | subscription |
| Pricing | freemium |
| App | iOS / Android |
| Audience | writers, creators, subscribers |
| Tags |
Substack competitors
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Subscription streaming service offering movies and TV shows to consumers across devices.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #39 | #41 | #41 | #40 | #41 | #44 |
Music streaming service offering on-demand access to millions of songs, playlists, and podcasts for consumers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #62 | #63 | #65 | #66 | #64 | #73 |
Video hosting and creation platform for creators, businesses, and marketers to upload, manage, and share videos.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #66 | #71 | #74 | #80 | #86 | #87 |
Subscription streaming service offering movies and TV shows to consumers across devices.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #541 | #543 | #523 | #159 | #494 | #367 |
Substack backlink profile
Majestic| Referring subnets | 45,662 |
| Referring IPs | 121,874 |
| Majestic global rank | #164 |
| Rank within .com | #104 |
| Authority | Very High |
| As of | Oct 2026 |
About Substack
Substack Inc. is a privately held online service that helps with setting up publications, processing payments, generating analytics, and designing publications. The firm is backed by venture capital firms including Andreessen Horowitz and Y Combinator. In May 2017, Substack was established by Christopher Best, Hamish McKenzie, and Jairaj Sethi, and is now headquartered in San Francisco.
The platform helps people produce email publications, podcasts, and video. The platform has a feature called Substack Chat where readers can communicate with the creators. These tools are used by independent writers and journalists as well as various other creators to build their audiences.
It was reported that Substack had surpassed half a million paying subscribers, with one million subscriptions in total. The business model of the firm revolves around helping creators distribute their subscription-based content directly to their audience.