SoFi
A US consumer finance platform offering banking, lending, investing, and wealth management services via a mobile app.
SoFi popularity rank history
Monthly average · last 12 moA lower rank number means higher popularity. Dashed sections represent months outside the Tranco ranking.
How to read a popularity rank
The lower the number, the higher the ranking. WhoTrends uses the Tranco ranking system, which is a research-based ranking that incorporates multiple sources in order to eliminate any short-term fluctuations and bias. This is a relative ranking based on popularity.
SoFi domain registration
WHOIS record| Registered | 1997-12-30 (28 yr) |
| Expires | 2026-12-29 |
| Registrar | GoDaddy.com, LLC |
| DNSSEC | Enabled |
| Name servers | george.ns.cloudflare.com, marge.ns.cloudflare.com |
SoFi classification
Public profile| Type | Consumer subscription app |
| Industry | Finance |
| Market | B2C |
| Monetization | subscription |
| Pricing | freemium |
| App | iOS / Android |
| Audience | consumers seeking personal finance products |
| Tags |
SoFi competitors
View all 10 competitors →
Online international money transfers and multi-currency banking for consumers and businesses.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #1,100 | #1,094 | #1,099 | #1,049 | #1,056 | #1,055 |
Crypto wallet and browser extension for buying, storing, and managing cryptocurrencies and web3 assets.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #2,136 | #2,130 | #2,175 | #2,142 | #2,119 | #2,179 |
Self-custodial crypto wallet and trading platform for tokens, perps, and predictions across multiple blockchains.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #2,703 | #2,716 | #2,717 | #2,721 | #2,691 | #2,708 |
A “mobile first” brokerage firm and money management system with free trades, crypto investment, and debit/money card service.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #2,839 | #2,082 | #2,722 | #3,025 | #2,991 | #2,864 |
SoFi backlink profile
Majestic| Referring subnets | 4,762 |
| Referring IPs | 12,205 |
| Majestic global rank | #5,494 |
| Rank within .com | #2,698 |
| Authority | High |
| As of | Oct 2026 |
About SoFi
SoFi Technologies, Inc. is an American fintech company founded in August 2011 in San Francisco, US. The publicly held parent organization consists of subsidiaries that include SoFi Bank, N.A., SoFi Lending Corp., and Galileo Financial Technologies, LLC. It is a bank holding company serving 15.8 million members.
On its website, visitors have the option of applying for personal loans, student loans, and mortgage loans. They may open SoFi Checking and Savings accounts and invest in equities and cryptocurrencies using SoFi Invest and SoFi Crypto. Visitors may monitor their credit scores on SoFi Relay and acquire insurance using SoFi Protect.
The site caters to consumers and small-business owners, helping them borrow money, save and manage their finances, spend, and invest all on a single digital platform.