Google Nest
Official Google Nest store selling smart home devices and accessories to consumers.
Google Nest popularity rank history
Monthly average · last 12 moA lower rank number means higher popularity. Dashed sections represent months outside the Tranco ranking.
How to read a popularity rank
The lower the number, the higher the ranking. WhoTrends uses the Tranco ranking system, which is a research-based ranking that incorporates multiple sources in order to eliminate any short-term fluctuations and bias. This is a relative ranking based on popularity.
Google Nest domain registration
WHOIS record| Registered | 1994-09-07 (32 yr) |
| Expires | 2026-05-24 |
| Registrar | MarkMonitor, Inc. |
| DNSSEC | Enabled |
| Name servers | ns-2026.awsdns-61.co.uk, ns-854.awsdns-42.net, ns-81.awsdns-10.com, ns-1217.awsdns-24.org |
Google Nest classification
Public profile| Type | Ecommerce |
| Industry | Electronics |
| Market | B2C |
| Monetization | subscription |
| Pricing | paid |
| App | iOS / Android |
| Audience | homeowners and smart home buyers |
| Tags |
Google Nest competitors
View all 10 competitors →
Manufacturer and seller of networking and smart‑home hardware for ISPs, enterprises, and consumers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #103 | #103 | #102 | #105 | #109 | #110 |
Global technology company selling computers, servers, storage, monitors and related services to consumers and businesses.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #361 | #359 | #343 | #413 | #323 | #347 |
Global electronics brand selling smartphones, smart home and consumer devices directly to consumers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #337 | #421 | #410 | #348 | #392 | #327 |
Manufacturer and retailer of smart video doorbells, security cameras and alarm systems for homeowners.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #736 | #751 | #736 | #729 | #720 | #710 |
Google Nest backlink profile
Majestic| Referring subnets | 3,688 |
| Referring IPs | 6,342 |
| Majestic global rank | #8,202 |
| Rank within .com | #3,989 |
| Authority | High |
| As of | Oct 2026 |
About Google Nest
Nest is a manufacturer and seller of smart home products for consumer electronics applications, specializing in connected devices. Its corporate entity is part of Google LLC, which is owned by Alphabet Inc. The company was founded by Tony Fadell and Matt Rogers, both formerly of Apple Inc. Google acquired Nest in January 2014 for $3.2 billion.
People use the Nest brand’s website, nest.com, to access products such as the Nest Learning Thermostat, the Protect smoke and carbon monoxide detector, and Nest Cam security cameras.