NerdWallet
Personal finance comparison and reviews site helping consumers find credit cards, loans, and payment services.
NerdWallet popularity rank history
Monthly average · last 12 moA lower rank number means higher popularity. Dashed sections represent months outside the Tranco ranking.
How to read a popularity rank
The lower the number, the higher the ranking. WhoTrends uses the Tranco ranking system, which is a research-based ranking that incorporates multiple sources in order to eliminate any short-term fluctuations and bias. This is a relative ranking based on popularity.
NerdWallet domain registration
WHOIS record| Registered | 2009-02-03 (17 yr) |
| Expires | 2027-02-03 |
| Registrar | NOM-IQ Ltd dba Com Laude |
| DNSSEC | Enabled |
| Name servers | ns-1810.awsdns-34.co.uk, ns-1081.awsdns-07.org, ns-190.awsdns-23.com, ns-899.awsdns-48.net |
NerdWallet classification
Public profile| Type | Affiliate publisher |
| Industry | Finance |
| Market | B2C |
| Monetization | subscription |
| Pricing | free |
| App | iOS / Android |
| Audience | consumers seeking financial products |
| Tags |
NerdWallet competitors
View all 10 competitors →
Personal finance publisher offering product reviews, rate comparisons and pre-qualified credit card offers for consumers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #4,268 | #4,363 | #4,536 | #4,687 | #4,683 | #5,029 |
Personal finance publisher offering calculators, guides, and product comparisons to help consumers make financial decisions.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #13,963 | #14,509 | #15,003 | #15,085 | #15,403 | #15,298 |
Personal finance publisher offering credit card reviews, comparisons, and editorial picks for US consumers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #15,178 | #15,414 | #16,095 | #16,729 | #16,699 | #16,332 |
Personal finance platform offering free credit scores, credit card comparisons, loan marketplaces, and money-management tools for consumers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #15,874 | #16,061 | #16,166 | #16,840 | #17,366 | #18,704 |
NerdWallet backlink profile
Majestic| Referring subnets | 11,069 |
| Referring IPs | 29,562 |
| Majestic global rank | #1,546 |
| Rank within .com | #818 |
| Authority | High |
| As of | Oct 2026 |
About NerdWallet
NerdWallet, Inc., based in California, is an independent personal finance company that provides online advice services. The company was founded in August 2009. It primarily serves consumers in two countries—the USA and the UK—although a significant portion of NerdWallet’s activities takes place in the United States. The firm employs hundreds of workers who receive salaries in the tens of millions of dollars each year.
NerdWallet, Inc. is publicly listed and is not controlled by any one person. Its Class A common stock is traded on the Nasdaq exchange under the ticker symbol NRDS, while founder Tim Chen holds a majority of the voting rights. The website allows consumers to research various financial products and services, use the company’s financial calculators, compare products, and read reviews.