A mobile application where users can share images, videos, and stories with their network of friends and followers, as well as with businesses.
Instagram popularity rank history
Monthly average · last 12 moA lower rank number means higher popularity. Dashed sections represent months outside the Tranco ranking.
How to read a popularity rank
The lower the number, the higher the ranking. WhoTrends uses the Tranco ranking system, which is a research-based ranking that incorporates multiple sources in order to eliminate any short-term fluctuations and bias. This is a relative ranking based on popularity.
Instagram domain registration
WHOIS record| Registered | 2004-06-04 (22 yr) |
| Expires | 2034-06-04 |
| Registrar | RegistrarSafe, LLC |
| DNSSEC | Enabled |
| Name servers | a.ns.instagram.com, b.ns.instagram.com, c.ns.instagram.com, d.ns.instagram.com |
Instagram classification
Public profile| Type | Social media |
| Industry | Media entertainment |
| Market | BOTH |
| Monetization | subscription |
| Pricing | free |
| App | iOS / Android |
| Audience | social media users and businesses |
| Tags |
Instagram competitors
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A free social media website where people come together to share information, communicate, and learn about communities.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #5 | #5 | #5 | #4 | #3 | #4 |
Online video website offering videos to the user, as well as options to generate revenue from user-submitted videos.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #8 | #8 | #9 | #8 | #9 | #10 |
A global social networking platform for short posts, real-time news, and public conversation, serving users and advertisers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #56 | #54 | #53 | #53 | #50 | #48 |
Short-form video social platform for consumers, creators and advertisers to watch, create and share personalized videos.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #59 | #60 | #60 | #55 | #54 | #60 |
Instagram backlink profile
Majestic| Referring subnets | 392,029 |
| Referring IPs | 1,742,289 |
| Majestic global rank | #4 |
| Rank within .com | #4 |
| Authority | Very High |
| As of | Oct 2026 |
About Instagram
Instagram is an image and short video-sharing social networking platform which belongs to Meta Platforms. This platform was created in October 2010 by Kevin Systrom and Mike Krieger. Its name consists of "instant camera" and "telegram". The head office of the company is based in Menlo Park, California, in the USA.
The purpose of the app is to provide users with the opportunity to create pictures and videos, edit them and share them with followers. The target audience of the platform is the mass audience and creators. In its format, the platform relies on visual content, and it is also famous for the built-in photo filters.
The main characteristics of Instagram include Stories, Reels, Direct and Explore. The language versions of the website are available all over the world.
Instagram has been owned by Meta since April 2012. The business model of this platform is advertising.