H&M
Global fashion retailer selling clothing, home goods, beauty and kids' products to style-conscious shoppers.
H&M popularity rank history
Monthly average · last 12 moA lower rank number means higher popularity. Dashed sections represent months outside the Tranco ranking.
How to read a popularity rank
The lower the number, the higher the ranking. WhoTrends uses the Tranco ranking system, which is a research-based ranking that incorporates multiple sources in order to eliminate any short-term fluctuations and bias. This is a relative ranking based on popularity.
H&M domain registration
WHOIS record| Registered | 1997-11-14 (28 yr) |
| Expires | 2030-11-13 |
| Registrar | NOM-IQ Ltd dba Com Laude |
| DNSSEC | Enabled |
| Name servers | a1-139.akam.net, a11-66.akam.net, a28-64.akam.net, a5-65.akam.net |
H&M classification
Public profile| Type | Ecommerce |
| Industry | Retail |
| Market | B2C |
| Monetization | subscription |
| Pricing | paid |
| App | iOS / Android |
| Audience | fashion-conscious shoppers |
| Tags |
H&M competitors
View all 10 competitors →
Walmart is a large US retailer offering online shopping, grocery delivery, and a paid membership (Walmart+) for consumers.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #442 | #483 | #409 | #362 | #408 | #476 |
A US chain that sells various products and groceries to customers over the internet or physically.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #586 | #592 | #584 | #580 | #590 | #611 |
Retailer of home improvement products, tools, appliances and building supplies for homeowners and contractors.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #946 | #943 | #887 | #901 | #945 | #975 |
Membership-based warehouse club offering bulk and discounted name-brand products to consumers and businesses.
| May | Jun | Jul | Aug | Sep | Oct |
|---|---|---|---|---|---|
| #999 | #987 | #1,002 | #1,003 | #1,012 | #1,004 |
H&M backlink profile
Majestic| Referring subnets | 10,430 |
| Referring IPs | 22,176 |
| Majestic global rank | #1,697 |
| Rank within .com | #898 |
| Authority | High |
| As of | Oct 2026 |
About H&M
H&M Hennes & Mauritz AB has created hm.com as an online store for its famous fashion brand. The brand headquarters are in Stockholm, and the business belongs to the H&M Group. Originally established back in 1947, when Erling Persson created the first Hennes store selling dresses in Västerås, Sweden.
Through the site, customers can buy fashionable clothes, shoes, beauty products, accessories, and home products from the brand’s H&M Home collection. Additionally, the website is popular among consumers who wish to order fast-fashion goods in various categories, such as women’s, men’s, kids’ and teens’ collections from the fashion brand. Thus, the store is visited by shoppers from around the world to place their orders via the official online resource of the H&M Group brand.
Moreover, there are multiple customer services that customers can use on hm.com, such as managing loyalty memberships, using gift cards, finding the physical addresses of nearby shops, using services such as scan-and-go and click-and-collect, and much more.
H&M Group is called the second-largest international fashion retailer. Its products are offered both on its digital resources and in physical shops operating worldwide.